当你们还在讨论男装周还有没有存在的必要的时候,它已经来了,既来之,则编之,今天我们就来看看那些从来没有去过男装周的编辑们是如何编出这些轰炸你朋友圈的漫天飞舞的文章的。
Before the Fashion Week Men's
在男装周开始前的几周,编辑们开始疯狂地搜罗各大男装周的日程,一般都是通过这些网址。
英国时装协会官网
http://www.britishfashioncouncil.co.uk
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伦敦男装周官网
http://www.londonfashionweekmens.com
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意大利国家时装商会官网
http://www.milanomodauomo.it
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巴黎时装协会官网
http://www.modeaparis.com
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美国服装设计师协会官网
https://cfda.com
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当然也可以稍晚点去NOW FASHION网站,看它们提供的时尚日历,简单明了一览无余。
http://nowfashion.com
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于是乎
类似这样的文章就出现了
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During the Fashion Week Men's
正式开始之后,编辑们就开始拿秀场、设计、搭配、妆容、街拍说事。
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不过这时候拼的主要是速度,一般很少有深度编辑的内容,以简单的图片罗列配以简单的文字说明为主。所以参考以下这些网站,他们可以快速获取图片资源。
http://www.vogue.com/fashion
图片资源多,还有后台照
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http://nowfashion.com
更新快,还包括特写、大场景和全景视频
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http://www.livingly.com
更新快资源多,网罗各类素材
后台照、细节图、模特嘉宾街拍等
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http://www.thefashionspot.com
找妆容图可以来这看看
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http://wwd.com
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找街拍图就去这几个网站
https://le21eme.com
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http://blog.benjaminkwan.com
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http://www.wmagazine.com/fashion/street-style
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在很多时候你可能觉着编辑们写某个品牌用某张图片,是因为内容本身值得一写,但极有可能是编辑只找到了这些素材(认真脸.jpg)。
After the Fashion Week Men's
当日程过半或结束,这时就需要编辑们发挥高度概括、统揽全局的能力了。图片大多也都是从之前提到的那些网站上找,部分文字内容也直接从那些网站上翻译过来用。
比如像这样
写写外行看起来或许还像回事的点评
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整理一下之前没有素材的发布会周边
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看一看秀霸、明星、小鲜肉
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最后再总结出个流行趋势之类的
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But,只有以上超能力怎能行,最无敌的也是大部分编辑都掌握的技能,那就是——食百家食,将别人家做好的东西,每家摘取一点,一篇篇内容丰富的文章就这样“编”辑出来了。
怎么样
最后为大家附上2018春夏伦敦男装周日程
(北京时间)
6月8号,周四:
17:00 – 20:00 Globe-Trotter X BEAST: Summer Drinks Party, WC219:00 – Late LFWM 5th Anniversary Party19:30 – 21:30 The Royal College of Art Fashion Show
6月9号,周五:
10:00 – 11:00 LFWM Designer Showrooms Preview, BFC Designer Showrooms11:00 Tourne de Transmission, BFC Show Space, Show11:30 – 13:30 Phoebe English MAN, BFC Presentation Space, Presentation13:00 Berthold, BFC Show Space, Show13:30 – 15:30 Barbour International, Presentation14:00 Edward Crutchley, Show14:00 – 19:00 NEWGEN pop-up showroom: Phoebe English MAN, BFC Designer Showrooms, Event14:30 – 16:30 Harrys of London, Presentation15:30 – 17:30 Nigel Cabourn, Presentation16:00 Xander Zhou, Show17:00 Liam Hodges, BFC Show Space, Show17:30 – 19:30 BODYBOUND, BFC Presentation Space, Presentation18:00 Oliver Spencer, BFC Show Space, Show18:30 – 20:30 dunhill London, Presentation19:00 – 22:00 TOPMAN Design, Event19:30 – 21:00 rag &bone Flagship Store Opening, Event19:30 – 21:30 Kirk Originals presents a ‘Made in England’ Collection, W1, Event19:30 – 23:00 One For The Boys, Event
6月10号,周六:
9:00 SONGZIO, BFC Show Space, Show10:00 E: Tautz, BFC Presentation Space, Show
10:00 – 19:00 NEWGEN pop-up showroom: Liam Hodges, BFC Designer Showrooms Event11:00 St James’s Show, Show11:30 – 13:30 Lou Dalton, Presentation12:00 John Smedley, Show12:30 – 14:30 Stephen Webster, Presentation13:00 PRONOUNCE presented by GQ China, BFC Show Space, Show13:30 – 15:30 Blood Brother, BFC Presentation Space, Presentation14:00 Matthew Miller, Show14:30 – 16:30 Qasimi, Presentation15:00 Charles Jeffrey LOVERBOY, BFC Show Space, Show15:30 – 17:30 Daniel W: Fletcher, Digital16:00 COTTWEILER featuring Reebok, Show16:30 – 18:30 What We Wear, Presentation17:00 MAN, Show18:00 – 21:00 Norwegian Rain, W1, Event20:00 – 22:00 Candid Magazine Issue 15 Launch Party, W1, Event20:00 – Late David Furnish Dinner, Event
6月11号,周日:
10:00 Astrid Andersen, BFC Show Space, Show10:30 – 12:30 DANSHAN, Digital11:00 Alex Mullins, BFC Presentation Space, Show12:00 JOHN LAWRENCE SULLIVAN, BFC Show Space, Show12:00 – 18:00 NEWGEN pop-up showroom: Charles Jeffrey LOVERBOY, BFC Designer Showrooms, Event12:30 – 14:30 Kent &Curwen, Presentation13:00 Chalayan, Show14:00 Maison MIHARA YASUHIRO, Show14:30 – 16:30 Richard James, Presentation15:00 KTZ, BFC Show Space, Show16:00 – 18:00 LFWM 5th Anniversary Celebratory Drinks Reception, BFC Designer Showrooms, Event
17:00 Christopher R BURN, BFC Show Space, Show17:30 – 18:30 Band Of Outsiders, Presentation18:00 Kiko Kostadinov, Show19:00 WALES BONNER, Show19:30 – 21:00 MR PORTER Summer Social, Event19:30 – Late Hackett London &The Henley Royal Regatta Event, Event20:00 – 22:00 Martine Rose, Event21:00 – 01:00 Charles Jeffrey LOVERBOY &10 Men, Event
6月12号,周一:
8:30 – 9:30 Burberry Breakfast, Event10:00 Craig Green, Show10:00 – 13:00 NEWGEN pop-up showroom:WALES BONNER, BFC Designer Showrooms, Event10:30 – 12:30 Nicholas Daley, BFC Presentation Space, Presentation11:00 Bobby Abley, BFC Show Space, Show11:30 – 13:30 Belstaff, Presentation13:00 Katie Eary, Show14:00 Vivienne Westwood, Show14:00 -17:00 NEWGEN pop-up showroom: Nicholas Daley, BFC Designer Showrooms, Event14:30 – 17:30 Michiko Koshino, Presentation15:00 D:GNAK, BFC Show Space, Show15:30 – 17:30 Wan Hung, BFC Presentation Space, Digital16:30 – 18:30 London Pre-Collections Opening Reception, Event17:00 A-COLD-WALL, BFC Show Space, Show17:30 – 19:30 Ben Sherman, Event
18:00 – 22:00 ASOS Menswear LFWM Closing Party, Event20:30– Late GQ Dinner, Event
同样没有去过现场的我也只能给到大家到这个时间表了。
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