对平台的最大价值化开 发,就是不断推出各种衍生车型,并不断覆盖尽可能多的细分市场,是目前大多数主机厂的产品研发思路。对很多主机厂而言存在很多困惑,无法准确地把握设计趋 势,也不知道从什么地方入手设计。今天CDP从奔驰新推出的一款猎装车设计,下一款具有可能爆发车型的答案也就在此文中了。文章最后,有亮点。
奔驰紧凑型平台上推出了最新产品_CLA SHOOTING BRAKE简称为CLA 猎装车。
之前奔驰的入门紧凑型平台已经推出了四款产品车型:
youthfully dynamic A-Class
B-Class sports tourer
avant-garde CLA-Class
compact GLA-Class SUV
他们不放过机会,又推出了全新猎装车
CLA Shooting Brake
从造型上看,这五款车型在前引擎盖、灯型、进气口上具有一致性,例如车灯都是相同的设计主题,前灯眼角采用了反凹造型,这是目前所有汽车产品上很少碰到的设计处理方式,别出心裁,视觉识别性很高。
奔驰阵列式星光格栅设计,也成为全新品牌的独特语言。发动机引擎盖上两道颇具强壮骨感的设计,也是最新奔驰品牌语言的重要构成部分。
奔驰CLA猎装车造型,有具有哪些显著的设计亮点呢?CDP将深入进行造型解析。CLA 猎装车比例与普通wagon版本有着相似,却又有明显的不同,打一个的简单的比喻,猎装车=时尚coupe化的wagon。
我们看下奔驰C-CLASS的wagon
以及E CLASS的wagon
他们都有一个共同的设计特征,D柱较为垂直,就好像一个三厢轿车上增加了一个盖子一样,仿佛是皮卡后斗上增加了一个大箱子而已。
这 也就是很多中国老百姓对普通wagon造型存在一定的误区:太土了。Wagon细分市场在国内发展的瓶颈也就在此了。wagon要在中国市场受到更大的欢 迎,就势必要破解工具车的感觉。让其更为时尚、运动,并具有高档感。而猎装车造型比例,则恰恰为破解这一难题,打开消费者市场提供很好的设计砝码!
我们看下奔驰猎装车设计的一些杰出亮点。早年奔驰推出的CLS猎装车有着非常独特的一面,正是它的设计成功,使得奔驰有了将其进一步谱系化,向各级别发展的可能。
CLA紧凑级猎装车设计,正是奔驰力进一步开拓细分市场的雄心,它更小更便宜,让一些没那么有钱的小资也具有购买的可能。
猎装车设计比例最大亮点就是侧窗比例,完全是一副coupe车型所具有的动感造型,B柱往后窗线忽然下坠,直接拉到D柱与窗腰线产生细细的斜角。简而言之,做细三角形,而普通wagon窗型则为四边形。例如宝马5系wagon,就显得比较土气了。
奥迪A6 wagon也是普通四边形窗型设计。
我 们从上面可以得出结论,猎装车动感造型,不但保持了wagon所具有的大空间优势,还通过动感设计使其变得更为动感、运动,富有时尚,档次要高出 wagon一个档次,对于急于想寻找设计突破的厂商而言,是个很好选择。并且具有极高的风阻优势,CLA猎装车的风阻系数仅仅为0.26,这和普通三厢轿 车一样。
由于时间有限,放英文设计理念让大家阅读。The guiding principle behind the designers' work was that of sensual purity as an expression of modern luxury. "The new CLA Shooting Brake offers a contemporary interpretation of sensual purity and represents the perfect synthesis between the emotionality of a coupé and the intelligence of a shooting brake," explains Gorden Wagener, Head of Design at Daimler AG. "The styling of our CLA Shooting Brake is extremely progressive as well as unmistakable. Once again,we have created a whole new class of vehicle." 正如设计总监所言,奔驰开创了全新车型细分方向,正如当年宝马推出X6 coupe化SUV、5系GT那样。
Design: sharp contours and sensuous surfaces
Two years ago, in the form of the CLS Shooting Brake, Mercedes-Benz created a sports car such as had never been seen before: one with five seats and a large tailgate. The founders of this vehicle concept are now following it up with a smaller version, the CLA Shooting Brake - a second Shooting Brake model exuding stylish sporty flair and modern luxury, with lines that are the essence of sensual purity.
Many of the detailed elements of the CLA Shooting Brake, such as its frameless side windows, appear to define it as a coupé, yet at the same time it offers the variability and practicality of an estate car. And with its long bonnet, sleek window profile with integral rear quarter window and the gentle downward slope of its roof as it flows to the rear, it demonstrates the same crouching posture as the CLS Shooting Brake. The long sweep of the roof right to the rear of the car means that it offers more headroom in the back than the four-door CLA coupé model, as well as being easier to get into.
The sporty design of its front section gives the CLA its typical look. Among the striking features that contribute to this characteristic dynamic look are the powerdomes on the bonnet that are such a hallmark of Mercedes coupés, and the diamond radiator grille with central Mercedes star. The way the bonnet is embedded into the front end makes it appear longer and, in conjunction with the upright radiator grille and the prominent V-shape of the front end, gives the car its crouching posture. The arrangement of the light modules and LED behind the headlamp lenses gives rise to the characteristic "eyebrow" effect for the daytime running lamps and indicators.
The sleek cabin, the elongated roof contour line, the high beltline with low side windows and an additional quarter window, plus the D-pillar that tapers towards the rear, are the particular styling elements of the CLA Shooting Brake seen in profile. Two character lines define this profile: the new, modern interpretation of the "dropping line", together with a further separate swell to the flank above the "dropping line". This supports the D-pillar, which in its turn continues the line round to the tailgate. The precise lines and three-dimensional effect of the side design create a sinewy, animated play of light and shadow.
Interior: high-quality materials and integral seats
The exterior's progressive, sporty appearance is continued inside the vehicle. The interior additionally derives a very special quality feel from the design idiom of sensual purity as well as the selection and available combinations of the materials chosen. Special equipment packages include colour-contrasted stitching.
The twin-tube instrument cluster comprises two large round dials, each with a small round dial set inside it. When at rest the needles are in the 6 o'clock position. The silver-coloured needles are inlaid in red, while the dial faces feature a silver-grey textured surface. Another highlight is the new generation of 3-spoke steering wheels in different variants, including a multifunction sports steering wheel with flattened bottom section and red or black topstitching.
The instrument panel incorporates five round vents. The outer rings of the round vents on all models have a high-quality silver chrome galvanised finish. The airflow direction is governed by a very neat galvanised insert that reveals a meticulous attention to detail. The CLA Shooting Brake features the latest generation of telematics systems. The free-standing display screen features a large screen diagonal of 17.8 cm (7 inches), together with a high-gloss piano-black front panel, a flush-fitting frame in Silvershadow and a fully glazed screen. Upon request in conjunction with COMAND Online, or as an option for the Audio 20 system, the display is available with an even larger screen diagonal of 20.3 cm (8 inches).
The functions shown on the display combine an intuitive approach with attractive images and graphics, thus ensuring a positive user experience that adds to the exceptional design appeal of the interior as a whole.
The CLA Shooting Brake in the AMG Line and Urban equipment lines is fitted with integral seats in the front and rear, underscoring its sporty character. The emphasis of the rear bench seat is on the outer seats (2+1-seater). Colour-coordinated contrasting topstitching is available based on the chosen equipment. The ambient lighting system encompasses a total of 13 light sources in the interior, among them a light in the opening between the head restraint and the backrest. The ambient lighting system is available as an option with different colours: any of twelve colour schemes can be selected to suit taste and mood, helping to conjure up an individual atmosphere in the interior.
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